• Admiration is an inexhaustible pleasure
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Jimi Hendrix t shirt by Daniel Davidson

£ 39.00

Jimi Hendrix: November 27, 1942,Seattle - September 18, 1970, Kensington London. Hendrix's death was shocking, he was developing at an accelerating rate as a musician, breaking away from the script that had apparently been written for him in the process of leading a band and coming to England. Cream were the power trio template, Hendrix and his Experience were initially me too. Hendrix seemed the antithesis of me too and he was breaking out of these strictures when he was and suddenly tragically gone. Imagine how he might have developed...

Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.

Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.