£ 39.00
Muhammad Ali Me We by Daniel Davidson
Me (personal responsibility) We (collective endeavour) is the shortest poem in the English language. Before The G.O.A.T. spontaneously delivered Me. We. to his audience - the 1975 graduation class of Harvard Business School - Adam had'em had been the shortest poem in English. Me We in the context of a graduation class is effortless spontaneous genius. Effortless poetry and astonishing bravery and then there was the outrageous athleticism and gobsmacking hand and eye coordination. He put something extra in our lives and of course this lives on.
Our t-shirts are unique for being wholly made with CoolMax freshFX. CoolMax is a patented fibre designed to wick perspiration and accelerate moisture evaporation, keeping wearers cooler and drier. This wicking feature of the fabric is made possible by micro channels engineered into the profile of and surface of the fibre. These channels are cleverly dimensioned to exploit the surface tension and capillary action of water. Being physical properties of the fibre, these channels endure and do not significantly diminish with wear or washing.
Antimicrobial (freshFX) treatment stops the propagation of odour producing bacteria. This is achieved by embedding silver salt crystals into the structure of the fibre. FreshFX treatment like the wicking is permanent and does not leach out with everyday use. These characteristics ensure the shirts remain cool, dry and odour free regardless of what you might do in them. Performance of the fabric is guaranteed through a certified and monitored manufacturing process.
